Customer Pain Points
Misguided Style Imitation
Customers blindly imitate celebrity hairstyles without considering personal hair type and face shape.
Results in disappointment and unsatisfactory outcomes.Ineffective Product Selection
Relying on friends, bloggers, and YouTubers for product recommendations.
Leads to wasting time and money through a trial-and-error approach.
Objective
Objective from Customer’s View
Offer personalized hair advice with recommendations for hairstyles, products, and routines that fit each customer’s style, hair type, and preferences.
Provide more services beyond cutting and styling, including a complete guide to hair care products and routines that work for each customer.
Provide frequent discounts and rewards on products for repeat purchases, referrals, or sharing with friends, helping customers save more.
Business Outcomes
Achieve 80% customer retention by offering personalized value.
Lower marketing costs using referrals and organic promotions.
Expand business categories by partnering with hair brands to earn commissions for promoting their products on our platform and affiliate links.
Grow the customer base through loyalty programs and ambassadors.
Scope
Included:
Haircut Services: Includes threading, shaving, and beard grooming.
Hair Treatment and Coloring: Deep conditioning, Hair Spa, straightening, curling, coloring, and related treatments.
Packages:
Bridal
Groom
Photoshoot
Group styling for events (e.g., annual day, corporate events, or parties).
Excluded:
Home service (Limited accessibility for individuals with disabilities; please contact us for more information).
Waxing
Nails catalogue
Makeup Services
Body Treatments
Medical hair condition treatments
Features And Requirements
P1: Must-Have Features (Essential for Launch)
Customer Booking System
Feature: A simple website where customers can choose their stylist based on their budget—junior, senior, or director. Higher-level stylists (senior or director) cost more, but customers can pick a junior stylist if they want a cheaper option.Service Catalogue
Feature: A list of all our salon services with prices and descriptions so customers know exactly what they can choose.Product Platform with Affiliate Links
Feature: A section where we show products customers can buy. If we can’t sell them directly, we’ll link to trusted websites.Payment Integration
Feature: A secure way for customers to pay for services and products through the website.
P2: Important Features (Can Be Added Later)
Customer Profiles
Feature: After a customer’s first visit, we save details like their hair type, texture, face shape, and color preferences.Product Recommendations (AI-Driven)
Feature: The website gives product suggestions based on what customers have booked before. At first, it will be general, but over time, it will get more personalized.Push Notifications
Feature: Automatic reminders for upcoming appointments, new products, or special offers.Reviews and Ratings
Feature: A place for customers to leave feedback and rate their experiences.
P3: Additional Features (Can Wait)
Loyalty and Referral Program
Feature: Customers can refer others to us and get a 10% discount. We’ll also offer subscriptions for customers to get discounts depending on the level they choose.Ambassador Program
Feature: A section where customers can become ambassadors (based on a certain criteria) by posting about us on Instagram, creating videos, or promoting us online. They’ll get discounts or free products as rewards.Group Event Bookings
Feature: An option for customers to book styling for groups, like for parties, corporate events, or annual gatherings.
Usecases
Customers can book an appointment with a stylist based on their budget by choosing from junior, senior, or director-level stylists.
Customers can browse a list of services with prices and descriptions to help them pick what they want without having to visit the store.
Customers can view products they may want to buy and either buy them directly or through affiliate links from their tailored-feed.
Customers can securely pay for services and products through the website.
Customers will get reminders for upcoming appointments, special deals, or new products through push notifications and can leave feedback and rate their experiences after their visits.
Customers can refer friends to the salon and get a discount on their next service.
Customers can join an ambassador program and get rewards for promoting the salon on social media.
Customers can book appointments for groups, like parties or corporate events, in one go.
Technical Requirements
React and Tailwind CSS: For building the user interface.
Firebase: For push notifications.
Node.js with Express: For API development.
MongoDB: For database management.
Stripe/Razorpay: For payment integration.
TensorFlow: For AI-driven features like personalized product recommendations or image analysis
Design Requirement:
Use a dark theme that represents hair, giving it a elegant feel.
Add gold or silver accents to bring a touch of luxury.
Use a funky, modern font to create a stylish look, ensuring customers feel stylish too.
Success Metrics:
Customer Retention: 80% retention in 6 months.
User Engagement: 50% click-through on recommendations of products and links.
Revenue Growth: 40% increase in revenue in 6 months.
Referral Program: 500+ new customers through referrals in 6 months.
Ambassador Program: 20 ambassadors within 12 months.
Timeline:
Phase 1: Launch platform ,hire talented workforce(stylists and tech) , establish connections with brands within 3 months.
Phase 2: Implement personalized features and referral program by month 5.
Phase 3: Introduce ambassador program and loyalty programs when the customers retention has reached 50%.